Different Strokes for…
By THERESA W. CAREY
... We examined 27 online brokers ... 13 that are accessed directly through their own proprietary software...
... at the top of the software-based broker list is MB Trading, which excels in trade execution. Says executive vice president David Lipsett: "We consider this to be the most critical part of the trading process. The best research and information is pointless without superior execution." MB Trading has built a trading platform with fewer bells and whistles than thinkorswim's, but which gives customers access to its smart router, MBTX, whose proprietary order-routing algorithms have been enhanced.
Though MB Trading is designed to appeal primarily to frequent traders, Lipsett says that it will produce offerings for less active investors. The firm prides itself on the level of customer help; phones are answered quickly by human beings, rather than computer-generated menus, and you'll get help online within 15 seconds of logging into the chat area.
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